Telephone Survey

A statistically-valid telephone survey was conducted as a part of the research. As such, a random sample of 1,008 Regina residents was interviewed by telephone between February 8th and 17th, 2012. Respondents included both men and women, people under 40 and those 60 and older, and residents from all regions of the city. Respondents also included families living with children under 18, people who are relatively new to Regina, and those who have lived in the city all of their lives.


  • When asked what they personally value most about living in Regina, one in four mentioned the small town feel (22%), while others said that they value their friends and family (14%), the short commutes (14%), and the big city amenities that Regina offers (9%).
  • According to respondents, improving the roads and infrastructure will have the most positive impact on the city while more affordable housing options and improving public transit were also mentioned.
  • When asked to rank the importance of City services and facilities, a dependable water and sewage treatment system was at the top followed by good streets and sidewalks, a city-wide garbage and recycling program, and a fast and user-friendly public transit system. More than one in four respondents said safe and easy to use walking and biking trails, community centres, and affordable opportunities to experience art, culture, and sports are extremely important.
  • The eight draft priorities being considered by the City were shared with survey participants and respondents were asked to rate each one on a scale from 1 to 5 where 1 is not at all important and 5 is extremely important.
    • All priorities were given high ratings, with financially sustainable city, and a city that supports a diverse economy receiving the highest overall rating.
    • A variety of housing options received the highest number of ‘extremely important’ ratings after a financially sustainable city.
  • When asked for the single most important priority for Regina to focus on in the short term, more than half said making sure different types of housing options are available to rent or buy.
  • There were no additional priorities significantly noted that did not already fit within the priorities proposed.